$8k consults belong on a real record, not in a DM.
FUE, PRP, and SMP are high-ticket cash-pay procedures sold on Instagram. The clinics that win are the ones that capture the DM as a real lead, pre-authorize a deposit at booking via Perfectomy Payments, document with before/after timelines, and follow up automatically for a year — all on one patient record.
Five-figure procedures running on spreadsheets and DMs.
Hair restoration is a $4k–$15k cash-pay procedure sold primarily through Meta + Instagram. The economics work if you book deposits, document outcomes, follow up religiously, and know what your ads return. Most clinics do one of these. Almost none do all four.
Leads live in inboxes.
An IG DM about an FUE is a $8–12k opportunity. It lands in a personal inbox and goes cold within 48 hours.
Consults book without deposits.
An hour of surgeon time held without a real card on file. The no-show rate on big-ticket consults is the line item nobody wants to look at.
Photos sit on an iPad.
Pre-op, day-of, month-3, month-12 photos are the entire sales asset for this business. Most clinics can’t pull a complete timeline for a single patient on demand.
Post-op follow-up is manual.
Day-1, week-1, month-1, month-3, month-12 — these check-ins are when patients post the reviews that drive your next 100 leads. If they’re manual, they don’t happen.
DM, deposit, surgery, follow-up — one record.
Six capabilities, each tied to a specific moment in a hair restoration patient’s year on your books.
Instagram DMs become real leads.
The DM that asks ‘how much for FUE?’ becomes a patient record with the IG username, the conversation, and the ad attribution attached.
Pre-auth a card for the consult.
Pre-authorized deposits at booking via Perfectomy Payments. Capture on attendance, release per cancellation policy. The no-show rate on surgical consults stops being a guess.
Before / after on every appointment.
Pre-op, day-of, month-3, month-12 photos all pinned to the patient record.
Day-1 through month-12 fires itself.
Automated check-ins at day-1, week-1, month-1, month-3, month-6, month-12. Photo upload requests. Review requests at the right moment.
Portal, contracts, payments.
Patients see their balance, sign contracts, pay deposits — mobile-first, no extra logins.
Cost per FUE consult, finally.
Connect Meta + Google. Revenue from booked procedures attributes back to the ad through UTM — so cost-per-consult and revenue-per-ad show up next to your bookings.
What’s shipped today, what’s not.
How a hair clinic actually goes live.
Payments + DM intake.
Set up Perfectomy Payments. Wire up Instagram DM capture and web-form UTM parameters. Lead intake live.
Consult deposits.
Set deposit minimums per consult and procedure. Pre-auth at booking. No-show rate on FUE consults stops being invisible.
Photos.
Photo capture workflow live for pre-op + day-of. All live in one chart, accessible at any time.
Post-op + ads.
Turn on the day-1 through month-12 post-op automation. Connect Meta + Google so revenue ties back to the campaign.
What hair clinics tell us.
Deposits at consult booking cut our surgical-consult no-show rate in half. We finally protect surgeon hours.
The month-3 and month-12 photos are now requested automatically. Our reviews engine runs itself.
For the first time we can say what an Instagram FUE ad is worth. We doubled spend on the winners.
Things hair clinics ask.
Yes — through custom forms attached to the patient record. Define the fields you want to capture (graft count by donor zone, recipient area, FUE vs FUT split, harvested vs implanted) and they live on the chart alongside the photo timeline and procedure deal. Configured during onboarding.
The deposit is pre-authorized on the patient’s card via Perfectomy Payments at booking. It captures when the consult is rendered, or releases per your cancellation policy.
Perfectomy Payments handles the cash side natively. Financing-partner integrations are configured per engagement — not a default out-of-the-box flow.
Yes — the patient portal handles balance, payments, contracts, and photo timelines from one mobile-first login.
Yes — BAA, encryption, audit logging on meaningful changes, and granular role-based permissions.
Stop losing $8k consults in your DMs.
30 minutes. Bring your last 30 days of DMs and your no-show rate. We’ll show you what attribution, deposit-at-booking, and a 12-month post-op automation would have done with them.